Conversion rate is the number of conversions divided by the total number of visitors. A conversion rate records the percentage of users who have completed the desired action. As a result, while you’ll find comprehensive conversion rate statistics (like this handy study from Unbounce), what counts as a good conversion rate for you is ultimately specific to your business and marketing campaign. But the way you get there completely contradicts the typical wisdom for optimizing the conversion rate.
A good conversion rate in marketing is the number of conversions divided by the number of visitors. For example, if you have a website with 100 visitors and 10 of them buy something from you, then your conversion rate would be 10%. Conversion rates can vary depending on your product, your audience, and a number of other factors. However, a good general rule of thumb is that a conversion rate of 2-3% is considered good. There are a number of ways to improve your conversion rate, such as optimizing your website for conversions, running ads that target your ideal customer, and offering compelling incentives. If you’re not happy with your current conversion rate, there’s no need to panic.
How do you Calculate the Conversion Rate?
Assuming that you want a blog post discussing how to calculate conversion rate: Conversion rate is a key metric for any business with an online presence. It tells you how many visitors to your website or landing page take the desired action. There are a few different ways to calculate conversion rate, but the most common is: Conversion Rate = Number of Conversions ÷ Total Number of Visitors
For example, if you have a landing page that received 100 visitors in a day and 10 of them completed the desired action, your conversion rate would be 10%. Not all conversions are created equal, so it’s important to track and compare conversion rates for different actions.
Why is the Conversion Rate Important in Digital Marketing?
Conversion rates are one of the most important measures of success for any digital marketing campaign. A high conversion rate means that your marketing efforts are resulting in more customers and leads, while a low conversion rate indicates that your campaign needs improvement. There are a number of factors that contribute to a high conversion rate, including the quality of your website, the effectiveness of your ad campaigns, and the level of customer service you provide. By constantly monitoring and improving your conversion rate, you can ensure that your digital marketing campaign is as successful as possible.
- Conversion Rate: What Is a Conversion Rate?