How to improve your local SEO in 2021
Everyone knows the real estate mantra “location, location, location”. Well, the location you need to worry about in 2021 is page one of the Google search results. Over 3.5 billion Google searches are made every day, and about half of them are local searches. This makes it vital for businesses with physical locations to prioritize their local search traffic. Here’s how you can improve your local search rankings and convert digital traffic into physical traffic.
Update your Google My Business
Step one to put your local business on the map is to update your local listing on Google. You can do this from Google My Business. You can include your location, pictures of your business, reviews, and even post content to increase engagement with potential customers. Updating your Google My Business account puts you on the map and instantly increases your local search ranking on Google.
Key tips for Google My Business:
Keep information up to date
Respond to reviews
Encourage customers to leave a review
Link to your website
Include your location on your website
The Google search engine is incredibly sophisticated, but it still needs a little help to understand where your business is located in order to put your website at the front of “near me” searches in local results. It’s a good idea to have location-specific pages, addresses included at the footer of your pages, and a dedicated Contact Us page with this information. It gives the search algorithms more clues to better connect your location with the services or products you’re offering.
Key tips for locations on your website:
Include all your locations if you have more than one
Incorporate areas you service
Directions to your business can be helpful
Create a local keyword strategy
Connect your business to your area
Links are crucial to your local ranking on Google, giving more clues to where you’re located and increasing the trustworthiness of your website. The challenge for many businesses when they begin their backlink strategy is trying to find websites that can link to their website. But don’t worry. Linking for local businesses is straightforward, and there are many opportunities to build your website’s connectivity.
Where to get links:
Create a business listing in Yelp, Bing Places, Yahoo, Yellow Pages, and the Better Business Bureau
Secure a trustworthy backlink from local newspapers
Use social media to link back to your website
Create a landing page
Leverage your business relationships for more inbound links
Create local content
When it comes to securing local search results, content marketing is the way to go. Many Google searches begin their journey with a question like, “What is the best (product or service) in my area?” Your website needs to have the content to answer your customer’s potential questions, capture their interest, and incorporate calls to action for optimal conversions. To appear in local search results, you also need to prioritize creating local content relevant to customers in your area which helps connect your website to the local needs your business satisfies.
Key tips for local content marketing:
Write about local events
Partner with local charities
Include an About us, FAQ, and Testimonials
Incorporate your address wherever you can
Perform a local SEO audit
A local SEO audit takes into account the various factors that affect your search rankings. It also looks at the technical aspect of your websites like tags, site mapping, and user-friendliness. For the best results, you should hire a local SEO expert to guide you through the process and advise you on what you should do next. There is a lot of software online that claims to be an all-in-one local SEO service, but without the expertise of a knowledgeable professional, it can be challenging to navigate the results of your audit and implement the necessary changes to improve your search rankings.
Why you should perform a local SEO audit:
Identify factors hurting your SEO
Develop an actionable strategy to improve rankings
Optimize your content
Keep up with social media
Although social media isn’t a direct factor for local SEO, it provides many indirect benefits that can help you rank. It’s also an excellent opportunity for you to connect with people in your area and increase engagement with all the content you put out. You can use social media marketing to build inbound links, drive traffic, and show the search engines that your content fosters engagement, an important ranking factor. Social media is also a significant factor for many consumers in the process of building brand recognition and trust. Take advantage of social media sites like Facebook, LinkedIn, and Twitter.
Why social media matters to local SEO:
Improve the lifespan of your posts
Increase brand recognition and reputation
Optimize your website for mobile devices
97% of people use a mobile device to search for local information before making a purchase in-store. This includes looking up reviews, conducting product research, and finding local businesses with the product or service they need. This makes mobile website optimization a crucial part of your local SEO strategy, helping you capture your ideal potential customer in their journey. Failing to make a mobile-friendly website can increase your bounce rates, make it harder for customers to use your website, and lead to a decrease in digital traffic.
Key tips for creating a mobile-friendly website:
Use Google’s Mobile-Friendly Test
Decrease the load time of your website
Use bigger buttons
Keep your resources crawlable
Masterly Business – Helping business optimize for local SEO
As you can see, there’s a lot to think about when you’re trying to improve your local SEO. Masterly Business is your solution to optimizing your website for local traffic using cutting-edge AI, data analytics, digital marketing, social media marketing, and a dedicated team of local SEO experts who will audit your website from top to bottom. Local SEO in 2021 is key to putting your business at the front of search results and capturing local customers.
Schedule a free consultation to learn more about our SEO services, or use our online resources to master the marketing end of your business so you can secure a piece of the most valuable digital real estate in the world.