How to build a successful store like an e-commerce specialist
E-commerce stores are perfect for big and small businesses alike. Compared to launching a physical store, you spend nowhere near the same amount of resources, and you can instantly make changes to adjust to the market.
Done right, a successful e-commerce store can connect you with customers worldwide, passively make you income, and take your business to the next level. Keep reading to learn how you can build a successful online store and become an e-commerce specialist.
Designing your e-commerce website
Although there are plenty of do-it-yourself website builders, it would be best to use the services of a professional web developer who can listen closely to your needs and deliver a tailor-made website that’s perfect for your business.
With drag and drop website builders, you don’t have the same flexibility as using a developer and will struggle to make changes in the future when what you want to do doesn’t fit into the premade themes or plugins your website builder comes with.
If you do use a do-it-yourself software, make sure you have a reliable line for customer support in case you run into any problems in the future. But it’s best practice to work closely with a web developer who can listen to your needs and optimize with SEO in mind.
Develop an SEO strategy
SEO, or search engine optimization, is how you can put yourself at the front of search results. Having an optimized website is like putting your store in a busy place, where an endless stream of people walk by and your potential for a sale is high. But if you neglect your SEO strategy, you might as well have a store in the middle of nowhere.
Because your SEO strategy is part of your greater marketing strategy, it would be best to hire a digital marketer to assist you in the process. Having a digital marketer on your team will help you narrow down search keywords that best fit the target market you’re aiming for and that are most in line with how you want your brand to be perceived.
SEO is a long game and you won’t see results right away, but it’s essential to the long-term success of your store and your plan for growth. You will need to regularly update content and strategically secure backlinks from other sites.
Know your brand
The number one barrier to customers making an online purchase is trust. In an e-commerce store, you don’t have the benefit of a friendly employee who can get to know your customers and speak to them on a personal level. Online, your brand becomes your store identity and helps develop trust with potential customers.
Knowing your brand entails clarifying your values, goals, and who you are as a business. This should be expressed on your e-commerce platform through the shopping experience, your customer service, and your responsibility as a business owner.
To encourage brand loyalty, you need to make sure it coheres across all your platforms and has an identifiable personality. This is where hiring an e-commerce specialist can really make or break your website.
Follow a marketing strategy
At first, there will be a lot of things you need to take care of. This makes it challenging for people starting their ecommerce store to know what takes priority and where their efforts are best focused. A marketing strategy is a road map with clearly defined goals that helps you strategically make decisions to grow your company, guide your team, and help secure your ideal client.
A successful e-commerce store uses extensive research to inform their strategy, making sure they understand their customer and how to best reach them. Knowing how and where to reach your target market is crucial for digital marketing because there are so many routes you can go, but not every route is a good opportunity.
There are plenty of social media platforms, you can use email marketing, paid ads, paid keywords, reach out to influencers, and even automate your marketing efforts with the right technology. The options of how you can reach customers with your product are nearly endless.
Make your e-commerce store mobile-friendly
Too often, beginning e-commerce stores make the mistake of only designing their layout for desktop users. About half of total e-commerce product sales were made online in 2020, and the number is expected to continue rising. If you don’t optimize for mobile traffic, you could be ruining the user experience for half of your potential customers.
Mobile-friendly website designs also boost your SEO by reducing your site’s bounce rate, improving the load time, and improving the user experience. Read more about mobile-friendly SEO here.
There are many ways to make your website mobile-friendly. You can do it by increasing the size of your buttons, simplifying your layout, removing pop-ups, and increasing your font size. This is also important to keep in mind if your marketing outreach targets platforms that favour mobile devices.
Research your market
Ad campaigns, site content, outreach, and the make-up of your brand must be geared towards a specific audience. This requires thorough research into your target market’s behaviors, location, demographics, and psychology. You have to know what social media platforms they use, the shopping experience they are looking for, what is going to make you stand out in your market.
Gaining this knowledge isn’t easy, and it takes a lot of time and works to gather and analyze data so that it can be helpful to your digital marketing campaigns. But your research will allow you to make the most out of every dollar spent, putting it towards an audience that is most likely to respond to your marketing efforts and improving your customer experience.
With enough data, you can also automate a large portion of your marketing. This will allow you to create personalized ads without personal input and enable you to focus elsewhere.
Masterly Business – your e-commerce specialist
Masterly Business is your solution to running a successful e-commerce store. Our dedicated team of experts will work closely with you to develop a digital marketing strategy and give you access to strategic resources in data analytics, automation, and personalized marketing.